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The basic black-and-gold design from the Casio Men's Analog Watch makes it a simple, versatile timepiece ideal for everyday wear. The watch is constructed which has a resin case, a black stationary resin bezel, as well as a comfortable black rubber bracelet with an adjustable buckle clasp. A durable mineral window protects the black dial face, which cleanly features gold-tone hour indexes, gold-tone minute markers, and complementary watch hands.
With the launch of their first watch in November 1974, Casio entered the wristwatch market in a time once the watch industry had just discovered digital technology. As an organization with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident it could develop timepieces that might lead the market.
In developing its very own wristwatches Casio began while using basic question, ""What is often a wristwatch?"" Rather than merely creating a digital version of the conventional mechanical watch, we thought that this ideal wristwatch ought to be a thing that shows all facets of time in a consistent way. Based on this, Casio was capable of produce a watch that displayed the precise time including the second, minute, hour, day, and month — to not mention a.m. or p.m., and also the day of the week. It was the first watch inside world which has a digital automatic calendar function that eliminated the must reset the calendar due the variation in month length. Rather than utilizing a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch in the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as being a groundbreaking product which represented an entire departure through the conventional wristwatch.
Casio transformed the concept of the watch — from your mere timepiece to an information device to the wrist — and undertook product planning based about this innovative idea. We developed not only time functions such as global time zone watches, but in addition other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as being a phonebook feature depending on memory technology, and also a thermometer function utilizing a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio products of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.
In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch can be a fragile piece of jewelry that requires to be handled with care, and was the results of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for your parts, module, and case, the G-SHOCK offered a radical new kind of watch that's unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, leading to explosive sales inside early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for best of all durability. By always employing the newest technology, and continuing to transcend conventional contemplating the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar for the impact created when mechanical watches gave way to quartz technology. Through the further growth and development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to create a complete variety of radio-controlled models.
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Quartz movement
Protective mineral crystal protects watch from scratches
Case diameter: 35 mm
Resin case; black dial
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